You can even use Direct Mail to create a weekly email training course and send reminders to your subscribers about upcoming appointments. You can also setup mail outs to trigger when special occasions such as subscriber birthdays, special events, Black Friday, Cyber Monday etc. You can control how the Autoresponder looks, what it says and when it is triggered. They can Unsubscribe in one click and Direct Mail is fully GDPR compliant for users in the EU.ĭirect Mail doesn’t have a ton of email marketing features but it does have some useful essentials.ĭirect Mail does have an Autoresponder that allows you to configure what happens when a new subscriber subscribes via your website. If you have a website, Direct Mail allows you to add an email sign-up form to it so that you can increase your subscriber base. We also like the fact that there are image editing tools included in Direct Mail that allow you to edit within the app rather than having to use a third party image editor. Particularly useful in Direct Mail is the Email Preview feature which allows you to design test how your newsletter will look in 30 different email clients depending on the email account your customers are receiving in (such as Gmail, Hotmail, Outlook, Thunderbird etc). You can preview them at any time to see exactly how they will look to recipients.Īdding images is simply a case of dragging and dropping them into the interface and they are automatically optimized for Retina displays and mobile devices. If you know HTML though, you can import your own templates from scratch or you can import email marketing templates from apps like Apple Mail, Mail Designer, MailChimp, Campaign Monitor or any other HTML document.ĭirect Mail uses a WYSIWYG interface so you can see your mailshots take shape as you edit them. The templates are easy to customize although you can only modify things like the amount of columns, titles, text and tables you want to insert. One of the first things you look for any decent email marketing software is how good do the mail out templates look and Direct Mail scores very well in this regard.ĭirect Mail which has lots of elegant and professional looking template designs to choose from. On the downside, you can’t collaborate with colleagues on Windows like you can with Cloud services and Direct Mail doesn’t offer the advanced marketing automation tools of online marketing systems. Full screen, split screen, retina display and Dark Mode support.Integration with macOS Notification Center.Integration with Microsoft Excel for importing contacts.Handoff support so you can continue working on your iPad or iPhone where you left off on your Mac.Keyboard shortcuts, Multi-Touch gestures and Touch Bar support.The ability to undo and redo edits as much as you want.Which Mail Servers Does Direct Mail Use?ĭirect Mail vs Cloud Email Marketing Servicesīecause it is designed for Macs with it’s own desktop, Direct Mail is able to take advantage of some of the things in macOS that online email marketing solutions can’t.Direct Mail vs Cloud Email Marketing Services.Direct Mail offers both a monthly subscription model but also a pay-as-you-go option if you prefer.Īlthough it’s not quite up to the same level as professional email marketing services such as Constant Contact, Direct Mail is still an excellent solution for individuals or small businesses looking for an offline email marketing solution. It’s a great tool for those that want to be able to work on email marketing campaigns offline but don’t want to get locked into a monthly subscription. Most mass mail marketing solutions are Cloud based nowadays but Direct Mail is one of the few email marketing tools that is made specifically for macOS.ĭirect Mail has been around on Mac (there’s no Windows version) since way back in 2002 and is ideal for individuals or small to mid-size businesses looking to expand their reach via in-house email marketing. Direct Mail was voted one of the best email marketing software of 2022 and in this review, we take a closer look at what this Mac only email newsletter and marketing software can do.
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